When you have started recording your podcasts and learned just how to edit and publish them, you then need to advertise them. You may already have a small subscriber list or several friends that’ll pay attention to your episodes, and that’s good. But to be able to grow your audience and actually allow it to be worthwhile, it needs some promoting. Below are a few different ways to advertise your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of men and women who pay attention to Apple Podcasts (formerly iTunes), including other podcasters, which means this should be among the first things you do. Even if you are not an iPhone user, thousands of people are. Just having your podcast Apple Podcasts in the marketplace can help enable you to get noticed.
Lots of people do not know what podcast they are searching for and will just search well for a topic or browse the absolute most recently published episodes on their topic of choice. When they find yours podcast, they may pay attention to it and then sign up for through Apple Podcasts to allow them to send your episodes to them automatically. If people find it in this manner, they may also let others find out about it. This is why it is very important to have it in multiple marketplaces.
Using Social Media
It goes without saying that the majority of those who pay attention to podcasts may also be using social media. In the event that you learn how to share your episodes on social media marketing, this will allow you to to grow your listener base as well.
Start speaing frankly about your podcast on different social media marketing sites, such as for example Twitter, Facebook, Instagram, even YouTube. Share the hyperlink on Reddit and use your Snapchat account to talk about what your latest episode is talking about. When promoting it on social media marketing, use tags linked to the theme of the podcast, your name, title of the podcast, and the various topics you’re covering. This may help more individuals to get you and your podcast!
Have Your Own Website and Blog
You must have a place where you could upload the podcast immediately and have others pay attention to it right away. When you have a time-sensitive topic you want to cover, it could not get all the eye you need on Apple Podcasts.
When you first start out on Apple Podcasts, normally it takes as much as 2 weeks for your podcast to be approved. They usually have about a 7 day change, but it may take longer.
For time-sensitive topics, have a web site where you could upload it, then share the links on social media. This is also a great place to have a blog where you place text set for your podcast topics, which will then get targeted and enable you to get more listeners through social media marketing searches.
I also use links that take visitors to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, this is called a back-link and it will help the search engines to get you better.
Incorporate a Link in Your Google Profile
All Google’s different social media marketing areas, formats, and properties are linked together and the seek out those back-links all over the Internet. So you’ll need to link all your profiles to each other. This enables you be observed each time someone looks you up using any kind of Google methods, whether they are on YouTube or Google. You wish to have that link in as many places as online as you may get it to be able to start branding yourself and get the eye of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more individuals to get you and while they do, it moves you even farther up the in the search results. It’s one of the finest and fastest approaches to grow you listenership!
Post it to Pinterest
One of many more surprising approaches to promote a podcast is by utilizing Pinterest. This is primarily employed for images appsumo deal, though they could link straight to the internet site the images came from. Utilize this to your advantage by posting an easy image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they may encounter your image, and then head to the hyperlink to be controlled by the podcast.
Include information in your Amazon Author Account
For people which can be authors and selling your book(s) on Amazon, you can create an author profile. Within that profile, mention your podcast and then add a link in your profile that directs people straight to your podcast! I know lots of people I have interviewed over time that fail to complete this. When I explain how simple it’s, they are amazed!
You will be surprised how well this works. For extra exposure for your book(s), don’t forget to share them in your podcast! That helps to generate those back-links again!
They are just a few simple tips to boost your listeners by promoting your podcast using resources most people happen to be familiar with. You may not need to buy heavy, expensive advertising. In actuality, all the advertising does is sending anyone to your website or podcast site to “check you out.”
Do the same thing on platforms you’re already using. Instead of “cat pictures” or funny memes, use these platforms to advertise your podcast! Drive some traffic from people who follow you already. Along the way, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in the next article).