11 Design Principles
While there’s much debate about just how many design principles you can find (and even what they mean), there are several that appear regularly and are more consensual. Design principles are a set of rules that designers can follow when making a composition to style a visually pleasing and functionally appropriate work.
The aim of the rules would be to convey the message in probably the most organised and functional way possible.
Beyond all the experimentalism, which will be always welcome, it is essential to understand this is of the fundamentals, the bases. Every piece of design includes a structure beneath the outer lining that supports it and makes it relevant, interesting and balanced design agency. Beyond all the experimentalism, which will be always welcome, it is essential to understand this is of the fundamentals, the bases. Every piece of design includes a structure beneath the outer lining that supports it and makes it relevant, interesting and balanced.
Proportion
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have prepared for centuries, it can evoke a sense of wholeness and fullness
Space
Proportion defines an ideal relationship between elements and between elements and spaces. Applied well, as artists have prepared for centuries, it can evoke a sense of wholeness and fullness
Size
Size is how big or small something is in terms of something else. It defines importance, creates visual interest through contrast and directs attention.
Hierarchy
Hierarchy is linked to the relative significance of elements in the design. The main elements should look like the main and vice versa.
Contrast
Differentiated elements in a style should stand aside from each other. One way to make this happen is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all-natural way
Repetition
Differentiated elements in a style should stand aside from each other. One way to make this happen is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all-natural way
Variety
Height+Width=Shape. Most of us know the essential shapes: squares, triangles, rectangles and circles. Less banal as well as extravagant shapes can be utilized to attract attention. You can find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)
Balance
Proximity provides visual unity in a design. If two elements are related to one another, they should be positioned close together. By doing this, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.
Alignment
Proper alignment in a style ensures that any element present should really be visually connected to another. It provides coherence; nothing looks out of place or confusing each time a good alignment has been applied.
Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide from one element to a different by focusing and leading where it is most important.
Rithm
The area between elements can create a sense of rhythm that can be utilized to generate a number of sensations, such as for instance calm – with a typical rhythm – or excitement – with an irregular rhythm.
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