Some short, memorable and catchy business names are thought as premium, and in case of three and four-letter brands – ultra-premium. Don’t assume all short name ticks all the mandatory fields to make it premium. Business names like Nike, Puma, Visa, Nasa, Fila, Lego, Coke, Audi, Aldi are often recognized as ultra-premium.
These business names provide a good advantage by conveying an expression of charisma, professionalism, exquisite quality, and uniqueness. These qualities make your brand easier to market and advertise. You’ll spend fewer funds building recognizability and promoting a supreme quality business name than a low-quality name.
Here are the benefits of a supreme quality brand:1. short business names are easier to keep in mind,2. elegant and refined domains are catchy and stick in your mind better,3. Preeminent brands have the aura of quality and reliability that helps to generate the right image of the organization,4. ultra-premium domains escalation in value and are great investment assets,5. short domains will be the customer’s choice when it comes to typing in a name within an Internet browser. For many start-ups, the initial place to go to is a free brand name generator.
After getting a suitable name and the excited business owner realizes that since their chosen business brand has already been registered by someone else in primary extension – the dot com, they are disappointed and left having an uncomfortable alternative:- to give up on the preferred name and start trying to find another suitable name hoping it will soon be free to join up in .com; – to join up the chosen name in a smaller domain extension brand names, like .io, .xyz, .co, .net, .org or one of the thousands other available new TLD extensions, hoping to be able to upgrade to the dot com later down the road;- to rearrange the start-up budget and assign some funds for a specialist, catchy brand name with an appropriate dot com domain- to decide for a less than ultra-premium tier, but with a com domain.
This choice is a lot like any other key decision concerning newly formed companies – but with the growing significance of proper Online presence, mistakes on this may be decisive to the continuing future of any start-up. Naming a brand new business may be compared to purchasing the headquarters for your company: you may be tempted to decide for a less costly solution, just like a low-quality brand with a domain having an alternative extension, that corresponds to investing in a suburban office on a part street with poor communication. That can save you a lot of initial expense, however it will even run you much more down the road.
But if you probably worry about the growth potential of your brand-new business, you understand that funds committed to professional, well-located and communicated HQ premises on a primary street of the capital is definitely an investment in the continuing future of your company. Exactly the same goes for choosing a company brand for your company: in the event that you go for a professional, memorable, catchy and easily marketable brand, the upfront cost will soon be much greater than with a random name picked from a name generator, but you’ll open wonderful growth opportunities and market presence for your organization