Can it be just me or does it appear to be there’s more breaking news than ever? In recent weeks we’ve seen numerous stories with everything which range from Michael Jackson and Farah Fawcett passing away to Sarah Palin’s surprising resignation. So what goes on if there’s breaking news as possible touch upon? Do you only sit by and hope someone will call you? No way! You take action. So how will you do this? Well, to begin with, it’s important to get into the conversation. Particularly if it’s in your topic or within your area of expertise. When you can lend insight to a topic that’s being covered on television or hotly debated on your favorite cable talk show, then it might be worth getting yourself out there. Here certainly are a few tips to hook your story on the latest breaking news topic.
1) Blog onto it: if you have a web log that has almost any a readership, and even though you don’t: make sure you blog on it. A website is a superb place to fairly share your opinion about them and even (when appropriate) offer a solution.
2) Bookmark your blog post. You are able to do this through sites like DIGG, Delicious, Stumbledupon, and Indian Pad. Bookmarking is really a method of adding links to your post and sharing it with the world. It’s a straightforward means of dealing with these sites, creating an account and listing your blog post. Overall it requires about 10 min per post setting this up. Really worth it since it will assist you to drive traffic and interest to your message.
3) Syndicate an article: after you’ve done the post, write an article (perhaps with a somewhat different take or stance) and syndicate it through sites like goarticles.com or ezinearticles.com. If the topic has legs, it’s likely the media will be referring to it for weeks so having some content out there could be useful to your message and ways to obtain attention.
4) Contact the local media: one of the greatest ways to get local media interested in you is to provide them a local angle on a national story. So let’s say we’re addressing the deaths of two major pop icons, and you have written a book on historic figures. Would either of these two people be considered “historic” per se? Well, that’s debatable and perhaps an excellent subject for a segment. When does someone or something become historic and how do locals feel about this? There’s the local angle.
5) Contact national media : When you have a topic that’s drawing national attention and your message is significant or different enough to pitch to a national show then get out there and start pitching. Remember: with so many shows on the air all competing for audience attention they’re all buying new and different angle. Newsonline The thing they are able to say is no and if you’re right for the topic and you’ve pitched effectively, you’re likely to acquire a yes.
6) Make sure you’re getting HARO (helpareporterout.com): HARO is really a newsletter that arrives as often as once or twice per day and it’s set with media leads. If there’s a warm story there would have been a media person on HARO trying to find anyone to touch upon it.
7) Get Google Alerts: be sure you *always* have your keywords in Google alerts so you may be aware of who’s saying think about your topic. Also, during non-breaking news times this is an excellent way to get at know media that covers your story and start networking together so that whenever a breaking story hits, they know you.
8) Twitter onto it: While it’s hard sometimes to separate your lives conversations on Twitter, there’s a good system to separate your lives out topics by using a hashtag (#) – it’s as simple as finding the big story and creating a hashtag for it, so for Farah Fawcett it could have been #farah. Begin a hashtag which supports to identify your story, or search the hashtags on Twitter to learn what hashtag your topic will be categorized under then start twittering on it. Direct folks to your blog, to other sites covering this, direct them to anything that will tie into this topic. The media is on Twitter and they only will dsicover you!
Breaking news doesn’t need to make you, your story or your book in the dust. So often authors tell me they see “experts” on TV and they feel they are able to do better. Well, now’s your chance. Next time a breaking news topic hits the airwaves, join it. You only never know very well what could happen.