Social media… it’s all the rage today! It is increasingly being a more integral part of people’s everyday lives, especially now that individuals can hold the world in their pockets with cell phones that are Web enabled and have data packages. Since nowadays there are over two billion people — nearly one-third the whole world’s population — connected via social media marketing, it is now crucial, even critical, for businesses to make the most of the huge potential given for them by social media. Those that neglect to make the most of this trend do so at their particular peril!
Dejavu All Over Again!
Some say we’re seeing the repeat of trends we saw at the turn of the century… around again. Although the Internet as a communication tool began October 29, 1969, celebrating the first communication between two distant computers, Tim Berners-Lee invented the World Wide Web in March of 1989, giving us the hyper-text markup language (HTML) that permits pages, links and browsers used throughout the world to interact with each other. In the entire year 2000, the Web as we all know it absolutely was merely a eleven years old. Businesses were beginning to understand that the Internet was becoming bigger and bigger and was moving beyond the military (its original user), academia and business, and increasingly into people’s homes (and now… even their pockets!) Online shopping was gradually gaining on brick and mortar retail, competing more and more for shoppers’ dollars. Businesses that took advantageous asset of the trend became more successful, whereas those who didn’t suffered as their competitors beat them in the web marketplace.
Good examples that have made the headlines recently include Borders Books and Blockbuster Video. Borders didn’t believe the Web would become as huge as it has and was soon upstaged by Amazon, who began using their online platform for books and now sell almost everything. Blockbuster Video, once seen in so many communities, has now closed so many of the brick and mortar stores since Netflix came on the scene. Had it not been for Dish Network stepping in, most Blockbuster stores might have had to close. Now their wanting to win back Netflix customers angered over recent fee hikes. Blockbuster is hoping to remain viable and relevant using their newest program.
Return on Investment… Bang for Your Buck!
The main point is that we’re seeing an identical trend in business today regarding social media. Business is beginning to “humanize” and get back to that “get-to-know-you” feel of hometown businesses where business owners and customers often actually connect on an individual basis. Social media is helping to produce this personal feel on a much bigger scale now, in the sense that individuals can stay digitally more connected than ever… even while they “cocoon” in their homes/offices and have less face-to-face communication.
While we can argue the ill social effects of the social trend, businesses can’t ignore it. By the very nature of what they do, those associated with network marketing, a.k.a. affiliate marketing or multi-level marketing, certainly can’t ignore it as a key tool for building down lines and expanding their business beyond their warm market of family and friends, lots of whom may or may not be enthusiastic about a home-based business or work-at-home business opportunity, however quickly growing that trend is. The social media marketing explosion is getting more and more attention. Business leaders are speaing frankly about it, authors are writing about it, and some say it’s just the beginning.
Business trend experts like Gary Vaynerchuk, author of The Thank You Economy, say that we’re seeing the “calm prior to the social media marketing storm” (see the hyperlink to his MSNBC interview on YouTube at the conclusion of the “LinkedIn” discussion below. It will blow your brain what this guy knows and envisions about the energy of social media marketing for business!). Lots of people in the business world haven’t yet jumped into social media. They’re sizing it up and calculating the return on investment… not realizing that the longer they wait, the more they stand to reduce out on the enormous potential of to be able to manage to get thier brand, product(s), and service(s) out before potentially thousands of people in an incredibly cost effective way compared to traditional print and TV advertising media. Branding, name recognition, market share growth, customer loyalty, brand ambassadorship… are typical important goals of business enhanced via social media.
But We Have a Website!
Individual entrepreneurs, companies large and small, organizations, network marketers, affiliate programs, even nonprofit organizations that think that having a website is sufficient of an on the web presence today are sorely mistaken. Since so many current and potential customers and clients are engaged in social media marketing, they’re coming to anticipate more and more that businesses and organizations they associate with will also be able to interact with them on social media marketing platforms. best smm panel This worldwide recession we are in is making social media marketing platforms more important to keep relevant… to keep up a presence, build customer loyalty, and just survive.
I’m Broke… I Have a Limited Budget!
Those on a limited marketing budget will see out that social media marketing marketing is quite cost-effective, with a good return on investment compared to traditional, non-trackable kinds of advertising. Having a worker devote even part of his/her time keeping social media marketing up to date is really worth your time and effort and expense in the added, perceived value it will create, providing details about your products, services, news, sales, deals, etc., and potentially increasing your customer/client base tremendously in the process.
Blogging, for instance, is a simple way to produce an outreach program for your brand, company, organization, etc., that will not only raise awareness of who you are and what you do, but raise your credibility having an ever-growing, social-media-savvy public. They will have a way to talk about both positives and negatives about their experience with your products and/or service, especially if you respond to them. They will develop more confidence in your brand, feel more connected to you, and develop more loyalty. They will much more likely become the willing ambassadors for your brand, product, or service you want them to be! Also… those that DO have a website, which can be normally used to provide information, take orders, etc., will in all probability see increased traffic on the sites which will result in increased sales… and a rise in your return on the investment you made in your social media marketing campaigns. Best of all is that most social media marketing platforms can be found FOR FREE, or with little actual monetary investment strongly related other kinds of traditional advertising, and with greater return on investment.
A Growing Trend… Better Jump On the Bandwagon!
Some estimate the number of social media marketing sites at 30,000 and growing by 300 new sites a month! So, to prevent the pitfalls of starting at the wrong place, the most effective places to start are with the present top giants, like Facebook, YouTube, Twitter and LinkedIn. You need your customers to access know you first. You wish to share useful information with them… information that’s educational, informative, entertaining, even funny… but valuable You don’t want to do outright selling of your goods and services in social media marketing, which can be more for engaging your customers or potential customers. You wish to lead your customers to your website, and that’s where you is going to do your selling!